Archive
Demand Generation
Coverage
Analysis, research, and editorial reporting for B2B SaaS marketing teams.
Featured from this archive
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Running ABM at Multi-Market Scale Without Losing Velocity
Running ABM at Multi-Market Scale Without Losing Velocity ABM works beautifully on a whiteboard with twenty target accounts in one region. It falls apart fast across seven markets, four languages,…
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What Intent Data Actually Is (And What It Isn’t)
What Intent Data Actually Is (And What It Isn’t) Everyone in B2B marketing says “intent data” now. Almost nobody uses it correctly. Let me start with what it isn’t. Intent…
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From Spray to Signal — LinkedIn Series on ABM & Signal-Based Marketing
From Spray to Signal — LinkedIn Series on ABM & Signal-Based Marketing The Spray-and-Pray Paradox Most B2B marketing teams are still optimizing for reach in a world that rewards precision.…
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The Demand Generation Stack: Every Channel, and Why It Still Earns Its Budget
The Demand Generation Stack: Every Channel, and Why It Still Earns Its Budget Every quarter someone on my team asks me the same question in a slightly different form: which…
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The Zero-Click White Paper Nobody Wants to Publish: What Happens When Your Own Data Contradicts Your SEO Pitch
The Zero-Click White Paper Nobody Wants to Publish: What Happens When Your Own Data Contradicts Your SEO Pitch By Gaetano Romeo, Head of Global Digital Marketing, EasyVista Most SEO case…
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Hybrid Attribution Is a Compromise, Not a Solution, and B2B Teams Are Treating It Like One
Hybrid Attribution Is a Compromise, Not a Solution, and B2B Teams Are Treating It Like One By Gaetano Romeo, Head of Global Digital Marketing, EasyVista Hybrid attribution has become the…
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WIP Limits Are a Kanban Concept. Your Content Team Needs Them Anyway
WIP Limits Are a Kanban Concept. Your Content Team Needs Them Anyway By Gaetano Romeo, Head of Global Digital Marketing, EasyVista Ask a B2B SaaS content team how they’re doing,…
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Why AI Search Hits Non-English B2B SaaS Markets Twice as Hard
Why AI Search Hits Non-English B2B SaaS Markets Twice as Hard By Gaetano Romeo, Head of Global Digital Marketing, EasyVista Every GEO conversation I sit in treats generative engine optimization…
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Pipeline Velocity Is the Metric Everyone Cites and Almost Nobody Actually Speeds Up
Pipeline Velocity Is the Metric Everyone Cites and Almost Nobody Actually Speeds Up By Gaetano Romeo, Head of Global Digital Marketing, EasyVista Pipeline velocity shows up in nearly every B2B…
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Demand Capture Is Quietly Eating Your Demand Creation Budget, and Nobody’s Tracking It
Demand Capture Is Quietly Eating Your Demand Creation Budget, and Nobody’s Tracking It By Gaetano Romeo, Head of Global Digital Marketing, EasyVista Every B2B SaaS marketing team I talk to…
Archive index
-
Running ABM at Multi-Market Scale Without Losing Velocity
Running ABM at Multi-Market Scale Without Losing Velocity ABM works beautifully on a whiteboard with twenty target accounts…
-
What Intent Data Actually Is (And What It Isn’t)
What Intent Data Actually Is (And What It Isn’t) Everyone in B2B marketing says “intent data” now. Almost…
-
From Spray to Signal — LinkedIn Series on ABM & Signal-Based Marketing
From Spray to Signal — LinkedIn Series on ABM & Signal-Based Marketing The Spray-and-Pray Paradox Most B2B marketing…
-
The Demand Generation Stack: Every Channel, and Why It Still Earns Its Budget
The Demand Generation Stack: Every Channel, and Why It Still Earns Its Budget Every quarter someone on my…
-
The Zero-Click White Paper Nobody Wants to Publish: What Happens When Your Own Data Contradicts Your SEO Pitch
The Zero-Click White Paper Nobody Wants to Publish: What Happens When Your Own Data Contradicts Your SEO Pitch…
-
Hybrid Attribution Is a Compromise, Not a Solution, and B2B Teams Are Treating It Like One
Hybrid Attribution Is a Compromise, Not a Solution, and B2B Teams Are Treating It Like One By Gaetano…
-
WIP Limits Are a Kanban Concept. Your Content Team Needs Them Anyway
WIP Limits Are a Kanban Concept. Your Content Team Needs Them Anyway By Gaetano Romeo, Head of Global…
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Why AI Search Hits Non-English B2B SaaS Markets Twice as Hard
Why AI Search Hits Non-English B2B SaaS Markets Twice as Hard By Gaetano Romeo, Head of Global Digital…
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Pipeline Velocity Is the Metric Everyone Cites and Almost Nobody Actually Speeds Up
Pipeline Velocity Is the Metric Everyone Cites and Almost Nobody Actually Speeds Up By Gaetano Romeo, Head of…
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Demand Capture Is Quietly Eating Your Demand Creation Budget, and Nobody’s Tracking It
Demand Capture Is Quietly Eating Your Demand Creation Budget, and Nobody’s Tracking It By Gaetano Romeo, Head of…