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The Signal-Based GTM Shift: Why 80% of B2B SaaS Pipeline Is Decided Before Form Submissions

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Demand Generation

September 14, 2026

Gaetano Romeo

Author

Head of Global Digital Marketing & Demand Generation @ EasyVista | 2026 Global Recognition & HockeyStack AI x GTM 50 | B2B Revenue Intelligence & Multi-Touch Attribution | 20+ years

←The Signal-Based GTM Shift: Why 80% of B2B SaaS Pipeline Is Decided Before Form Submissions

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