Archive
Demand Generation
Coverage
Analysis, research, and editorial reporting for B2B SaaS marketing teams.
Featured from this archive
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Your MarTech Stack Is a Sales Tool Pretending to Be a Marketing Tool
Your MarTech Stack Is a Sales Tool Pretending to Be a Marketing Tool By Gaetano Romeo, Head of Global Digital Marketing, EasyVista I recently ran an internal audit of one…
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The A.U.T.H.O.R.I.T.Y. Problem: Why Your Best Content Never Shows Up in Any Attribution Model
The A.U.T.H.O.R.I.T.Y. Problem: Why Your Best Content Never Shows Up in Any Attribution Model By Gaetano Romeo, Head of Global Digital Marketing, EasyVista Ask most B2B SaaS marketing leaders to…
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Stop Benchmarking B2B SEO Against Ecommerce SEO. They’re Not the Same Game
Stop Benchmarking B2B SEO Against Ecommerce SEO. They’re Not the Same Game By Gaetano Romeo, Head of Global Digital Marketing, EasyVista Every SEO dashboard I’ve reviewed in the last two…
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The Dreamdata 2026 Report Says LinkedIn Wins on ROAS. Here’s the Nuance Nobody’s Talking About
The Dreamdata 2026 Report Says LinkedIn Wins on ROAS. Here’s the Nuance Nobody’s Talking About By Valeria Sillani, Global Social Media & Paid Media Manager, EasyVista Dreamdata just published its…
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Why Meta Is Quietly Becoming B2B’s Smartest Ad Budget Move
Everyone tells you B2B lives on LinkedIn. Nobody tells you where your buyers actually spend their scroll time. Here’s the uncomfortable truth: your CFO isn’t only checking LinkedIn between meetings.…
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What a 2025 Lead Gen Report Gets Right (and What It Leaves Out for Paid Social)
What a 2025 Lead Gen Report Gets Right (and What It Leaves Out for Paid Social) I read a lot of “state of B2B lead generation” reports. Most of them…
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Demand Capture Is Not a Strategy, It Is What You Do After You Fail to Create Demand
Demand capture converts existing intent, but it cannot create it. This piece explains why over-reliance on capture flattens pipeline growth and how B2B SaaS teams can rebalance toward demand creation.
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Channel Mix Restructuring in B2B SaaS: Why Marketers Are Leaving Paid Search
A B2B SaaS channel mix is changing fast as paid search loses efficiency in the zero-click era. This analysis explains why marketers are shifting budget toward organic search and paid…
Archive index
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Your MarTech Stack Is a Sales Tool Pretending to Be a Marketing Tool
Your MarTech Stack Is a Sales Tool Pretending to Be a Marketing Tool By Gaetano Romeo, Head of…
-
The A.U.T.H.O.R.I.T.Y. Problem: Why Your Best Content Never Shows Up in Any Attribution Model
The A.U.T.H.O.R.I.T.Y. Problem: Why Your Best Content Never Shows Up in Any Attribution Model By Gaetano Romeo, Head…
-
Stop Benchmarking B2B SEO Against Ecommerce SEO. They’re Not the Same Game
Stop Benchmarking B2B SEO Against Ecommerce SEO. They’re Not the Same Game By Gaetano Romeo, Head of Global…
-
The Dreamdata 2026 Report Says LinkedIn Wins on ROAS. Here’s the Nuance Nobody’s Talking About
The Dreamdata 2026 Report Says LinkedIn Wins on ROAS. Here’s the Nuance Nobody’s Talking About By Valeria Sillani,…
-
Why Meta Is Quietly Becoming B2B’s Smartest Ad Budget Move
Everyone tells you B2B lives on LinkedIn. Nobody tells you where your buyers actually spend their scroll time.…
-
What a 2025 Lead Gen Report Gets Right (and What It Leaves Out for Paid Social)
What a 2025 Lead Gen Report Gets Right (and What It Leaves Out for Paid Social) I read…
-
Demand Capture Is Not a Strategy, It Is What You Do After You Fail to Create Demand
Demand capture converts existing intent, but it cannot create it. This piece explains why over-reliance on capture flattens…
-
Channel Mix Restructuring in B2B SaaS: Why Marketers Are Leaving Paid Search
A B2B SaaS channel mix is changing fast as paid search loses efficiency in the zero-click era. This…