Archive
Gaetano Romeo
Coverage
Analysis, research, and editorial reporting for B2B SaaS marketing teams.
Featured from this archive
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Demand Capture Is Quietly Eating Your Demand Creation Budget, and Nobody’s Tracking It
Demand Capture Is Quietly Eating Your Demand Creation Budget, and Nobody’s Tracking It By Gaetano Romeo, Head of Global Digital Marketing, EasyVista Every B2B SaaS marketing team I talk to…
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Your MarTech Stack Is a Sales Tool Pretending to Be a Marketing Tool
Your MarTech Stack Is a Sales Tool Pretending to Be a Marketing Tool By Gaetano Romeo, Head of Global Digital Marketing, EasyVista I recently ran an internal audit of one…
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The A.U.T.H.O.R.I.T.Y. Problem: Why Your Best Content Never Shows Up in Any Attribution Model
The A.U.T.H.O.R.I.T.Y. Problem: Why Your Best Content Never Shows Up in Any Attribution Model By Gaetano Romeo, Head of Global Digital Marketing, EasyVista Ask most B2B SaaS marketing leaders to…
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Stop Benchmarking B2B SEO Against Ecommerce SEO. They’re Not the Same Game
Stop Benchmarking B2B SEO Against Ecommerce SEO. They’re Not the Same Game By Gaetano Romeo, Head of Global Digital Marketing, EasyVista Every SEO dashboard I’ve reviewed in the last two…
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Is the MQL Dead? Why B2B SaaS Marketers Should Stop Worshipping It
Is the MQL Dead? Why B2B SaaS Marketers Should Stop Worshipping It For over a decade, the Marketing Qualified Lead has been the north star of B2B SaaS marketing. Dashboards…
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The Pipeline Metric Nobody Tracks, and Why It Predicts Churn Before Your CRM Does
A closer look at the upstream pipeline metric that often signals customer quality problems and future churn before standard CRM reporting does.
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Your Traffic Is Down. Your Pipeline Isn’t. Here’s Why That Should Worry You More
Zero-click search is breaking traffic-based SEO reporting. Learn why falling clicks and stable pipeline should push B2B SaaS teams to measure brand influence, AI citations, and assisted pipeline more accurately.
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Demand Capture Is Not a Strategy, It Is What You Do After You Fail to Create Demand
Demand capture converts existing intent, but it cannot create it. This piece explains why over-reliance on capture flattens pipeline growth and how B2B SaaS teams can rebalance toward demand creation.
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Stop Reporting Rankings. Start Reporting Pipeline.
Why B2B SaaS teams need to stop defending SEO with rankings and start reporting its contribution to pipeline, revenue influence, and budget protection.
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Your SEO Team Should Not Report to Marketing Ops, Here Is Why
Why SEO should report to Demand Gen or Growth, not Marketing Ops, if you want it treated as a pipeline engine instead of a maintenance function.
Archive index
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Demand Capture Is Quietly Eating Your Demand Creation Budget, and Nobody’s Tracking It
Demand Capture Is Quietly Eating Your Demand Creation Budget, and Nobody’s Tracking It By Gaetano Romeo, Head of…
-
Your MarTech Stack Is a Sales Tool Pretending to Be a Marketing Tool
Your MarTech Stack Is a Sales Tool Pretending to Be a Marketing Tool By Gaetano Romeo, Head of…
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The A.U.T.H.O.R.I.T.Y. Problem: Why Your Best Content Never Shows Up in Any Attribution Model
The A.U.T.H.O.R.I.T.Y. Problem: Why Your Best Content Never Shows Up in Any Attribution Model By Gaetano Romeo, Head…
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Stop Benchmarking B2B SEO Against Ecommerce SEO. They’re Not the Same Game
Stop Benchmarking B2B SEO Against Ecommerce SEO. They’re Not the Same Game By Gaetano Romeo, Head of Global…
-
Is the MQL Dead? Why B2B SaaS Marketers Should Stop Worshipping It
Is the MQL Dead? Why B2B SaaS Marketers Should Stop Worshipping It For over a decade, the Marketing…
-
The Pipeline Metric Nobody Tracks, and Why It Predicts Churn Before Your CRM Does
A closer look at the upstream pipeline metric that often signals customer quality problems and future churn before…
-
Your Traffic Is Down. Your Pipeline Isn’t. Here’s Why That Should Worry You More
Zero-click search is breaking traffic-based SEO reporting. Learn why falling clicks and stable pipeline should push B2B SaaS…
-
Demand Capture Is Not a Strategy, It Is What You Do After You Fail to Create Demand
Demand capture converts existing intent, but it cannot create it. This piece explains why over-reliance on capture flattens…
-
Stop Reporting Rankings. Start Reporting Pipeline.
Why B2B SaaS teams need to stop defending SEO with rankings and start reporting its contribution to pipeline,…
-
Your SEO Team Should Not Report to Marketing Ops, Here Is Why
Why SEO should report to Demand Gen or Growth, not Marketing Ops, if you want it treated as…