Archive
Gaetano Romeo
Coverage
Analysis, research, and editorial reporting for B2B SaaS marketing teams.
Featured from this archive
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Where Signal-Based Marketing Goes Wrong
Where Signal-Based Marketing Goes Wrong Every ABM failure I’ve seen up close had the same root cause. Not bad data. Not a weak tool. A team that adopted the language…
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The CFO Doesn’t Buy Engagement, They Buy Pipeline
The CFO Doesn’t Buy Engagement, They Buy Pipeline I’ve walked into enough QBRs to know exactly which slide makes a CFO lean back and fold their arms. It’s the one…
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Running ABM at Multi-Market Scale Without Losing Velocity
Running ABM at Multi-Market Scale Without Losing Velocity ABM works beautifully on a whiteboard with twenty target accounts in one region. It falls apart fast across seven markets, four languages,…
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What Intent Data Actually Is (And What It Isn’t)
What Intent Data Actually Is (And What It Isn’t) Everyone in B2B marketing says “intent data” now. Almost nobody uses it correctly. Let me start with what it isn’t. Intent…
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The Demand Generation Stack: Every Channel, and Why It Still Earns Its Budget
The Demand Generation Stack: Every Channel, and Why It Still Earns Its Budget Every quarter someone on my team asks me the same question in a slightly different form: which…
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The Zero-Click White Paper Nobody Wants to Publish: What Happens When Your Own Data Contradicts Your SEO Pitch
The Zero-Click White Paper Nobody Wants to Publish: What Happens When Your Own Data Contradicts Your SEO Pitch By Gaetano Romeo, Head of Global Digital Marketing, EasyVista Most SEO case…
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Hybrid Attribution Is a Compromise, Not a Solution, and B2B Teams Are Treating It Like One
Hybrid Attribution Is a Compromise, Not a Solution, and B2B Teams Are Treating It Like One By Gaetano Romeo, Head of Global Digital Marketing, EasyVista Hybrid attribution has become the…
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WIP Limits Are a Kanban Concept. Your Content Team Needs Them Anyway
WIP Limits Are a Kanban Concept. Your Content Team Needs Them Anyway By Gaetano Romeo, Head of Global Digital Marketing, EasyVista Ask a B2B SaaS content team how they’re doing,…
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Why AI Search Hits Non-English B2B SaaS Markets Twice as Hard
Why AI Search Hits Non-English B2B SaaS Markets Twice as Hard By Gaetano Romeo, Head of Global Digital Marketing, EasyVista Every GEO conversation I sit in treats generative engine optimization…
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Pipeline Velocity Is the Metric Everyone Cites and Almost Nobody Actually Speeds Up
Pipeline Velocity Is the Metric Everyone Cites and Almost Nobody Actually Speeds Up By Gaetano Romeo, Head of Global Digital Marketing, EasyVista Pipeline velocity shows up in nearly every B2B…
Archive index
-
Where Signal-Based Marketing Goes Wrong
Where Signal-Based Marketing Goes Wrong Every ABM failure I’ve seen up close had the same root cause. Not…
-
The CFO Doesn’t Buy Engagement, They Buy Pipeline
The CFO Doesn’t Buy Engagement, They Buy Pipeline I’ve walked into enough QBRs to know exactly which slide…
-
Running ABM at Multi-Market Scale Without Losing Velocity
Running ABM at Multi-Market Scale Without Losing Velocity ABM works beautifully on a whiteboard with twenty target accounts…
-
What Intent Data Actually Is (And What It Isn’t)
What Intent Data Actually Is (And What It Isn’t) Everyone in B2B marketing says “intent data” now. Almost…
-
The Demand Generation Stack: Every Channel, and Why It Still Earns Its Budget
The Demand Generation Stack: Every Channel, and Why It Still Earns Its Budget Every quarter someone on my…
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The Zero-Click White Paper Nobody Wants to Publish: What Happens When Your Own Data Contradicts Your SEO Pitch
The Zero-Click White Paper Nobody Wants to Publish: What Happens When Your Own Data Contradicts Your SEO Pitch…
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Hybrid Attribution Is a Compromise, Not a Solution, and B2B Teams Are Treating It Like One
Hybrid Attribution Is a Compromise, Not a Solution, and B2B Teams Are Treating It Like One By Gaetano…
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WIP Limits Are a Kanban Concept. Your Content Team Needs Them Anyway
WIP Limits Are a Kanban Concept. Your Content Team Needs Them Anyway By Gaetano Romeo, Head of Global…
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Why AI Search Hits Non-English B2B SaaS Markets Twice as Hard
Why AI Search Hits Non-English B2B SaaS Markets Twice as Hard By Gaetano Romeo, Head of Global Digital…
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Pipeline Velocity Is the Metric Everyone Cites and Almost Nobody Actually Speeds Up
Pipeline Velocity Is the Metric Everyone Cites and Almost Nobody Actually Speeds Up By Gaetano Romeo, Head of…