Archive
Valeria Sillani
Coverage
Analysis, research, and editorial reporting for B2B SaaS marketing teams.
Featured from this archive
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Why LinkedIn Engagement Is Rising While Reach Falls: What Three Years of Data Reveal
LinkedIn reach is falling while engagement rises. This analysis explains what three years of data and the Metricool 2026 LinkedIn Study reveal for B2B SaaS marketing teams.
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From Spray to Signal — LinkedIn Series on ABM & Signal-Based Marketing
From Spray to Signal — LinkedIn Series on ABM & Signal-Based Marketing The Spray-and-Pray Paradox Most B2B marketing teams are still optimizing for reach in a world that rewards precision.…
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The Dreamdata 2026 Report Says LinkedIn Wins on ROAS. Here’s the Nuance Nobody’s Talking About
The Dreamdata 2026 Report Says LinkedIn Wins on ROAS. Here’s the Nuance Nobody’s Talking About By Valeria Sillani, Global Social Media & Paid Media Manager, EasyVista Dreamdata just published its…
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Why Meta Is Quietly Becoming B2B’s Smartest Ad Budget Move
Everyone tells you B2B lives on LinkedIn. Nobody tells you where your buyers actually spend their scroll time. Here’s the uncomfortable truth: your CFO isn’t only checking LinkedIn between meetings.…
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What a 2025 Lead Gen Report Gets Right (and What It Leaves Out for Paid Social)
What a 2025 Lead Gen Report Gets Right (and What It Leaves Out for Paid Social) I read a lot of “state of B2B lead generation” reports. Most of them…
Archive index
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Why LinkedIn Engagement Is Rising While Reach Falls: What Three Years of Data Reveal
LinkedIn reach is falling while engagement rises. This analysis explains what three years of data and the Metricool…
-
From Spray to Signal — LinkedIn Series on ABM & Signal-Based Marketing
From Spray to Signal — LinkedIn Series on ABM & Signal-Based Marketing The Spray-and-Pray Paradox Most B2B marketing…
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The Dreamdata 2026 Report Says LinkedIn Wins on ROAS. Here’s the Nuance Nobody’s Talking About
The Dreamdata 2026 Report Says LinkedIn Wins on ROAS. Here’s the Nuance Nobody’s Talking About By Valeria Sillani,…
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Why Meta Is Quietly Becoming B2B’s Smartest Ad Budget Move
Everyone tells you B2B lives on LinkedIn. Nobody tells you where your buyers actually spend their scroll time.…
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What a 2025 Lead Gen Report Gets Right (and What It Leaves Out for Paid Social)
What a 2025 Lead Gen Report Gets Right (and What It Leaves Out for Paid Social) I read…