In-depth research on net revenue expansion and customer churn dynamics across Enterprise SaaS contracts above $50k ARR.
Median NRR
112%
Top Quartile NRR
126%+
Avg CAC Payback
18 Months
Gross Margin
78%
Key Executive Takeaways
- Median NRR for Enterprise SaaS currently stands at 112%, with top quartile performers surpassing 125%.
- Usage-based pricing models demonstrate an 18% higher expansion rate compared to pure seat-based tiers.
- Average CAC Payback period extended to 18 months for Mid-Market B2B SaaS companies.
Resources & Citation
Original Data Provided by: ChartMogul SaaS Benchmarks

